Privacy Policy

Interpretation and Definitions

Interpretation

The words in which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• "Agency," "We," "Us," or "Our" refers to Ruwaad, a development agency operating the website at https://ruwaad.net.
• "Cookies" are small files placed on Your Device by a website, containing details of Your browsing activity.
• "Country" refers to: United Arab Emirates.
• "Device" means any device that can access the Service, such as a computer, mobile phone, or tablet.
• "Personal Data" is any information relating to an identified or identifiable individual.
• "Service" refers to the Website.
• "Service Provider" means third parties that process data on our behalf (e.g., Google LLC).
• "Usage Data" refers to data collected automatically, such as IP address, browser type, pages visited, and time spent on the Site.
• "Website" refers to Ruwaad's portfolio site, accessible from https://ruwaad.net.
• "You" means the individual visiting or interacting with the Service.

Collection and Use of Your Information

Types of Data Collected

Personal Data

We do not collect names, email addresses, or other personally identifiable information through forms, accounts, or sign-ups on our Website.

However, if You choose to contact Us via the WhatsApp integration, You may share Personal Data (e.g., name, phone number, message content) directly with Us through WhatsApp (a service operated by Meta Platforms, Inc.). That data is governed by WhatsApp's policies once transmitted.

Usage Data

We automatically collect Usage Data when You visit the Website, including:

• Anonymized IP address
• Browser type and version
• Pages viewed and time spent
• Referral source
• Device type and operating system

This data is collected via Google Analytics (GA4) and is used solely to:

• Understand how visitors engage with our portfolio
• Improve site performance and user experience
• Measure the effectiveness of our content

We have enabled IP anonymization in Google Analytics, so Your full IP address is never stored or used to identify You.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to operate and analyze our Website. The technologies we use include:

• Cookies: Small data files stored on Your Device.
• Web Beacons: Electronic files used to track user behavior (e.g., page visits).

You can manage or disable Cookies through your browser settings. Note: Disabling analytics Cookies will not impact site functionality but will prevent us from understanding site performance.

Use of Your Information

We use collected data for the following purposes:

• To analyze trends and improve our Website
• To respond to inquiries sent via WhatsApp
• To ensure the Website functions correctly and securely

We do not use Your data for advertising, profiling, remarketing, or sharing with third parties for commercial purposes.

Sharing of Your Information

We do not sell, rent, or trade Your Personal Data. We may share data only in the following limited circumstances:

• With Service Providers: Google LLC (for analytics) and Meta Platforms, Inc. (if You contact us via WhatsApp), in accordance with their privacy policies.
• Legal Compliance: If required by law, regulation, or legal process (e.g., court order).
• Business Transfers: In the unlikely event of a merger, acquisition, or asset sale, Your data may be transferred as part of the transaction, with notice provided in advance.

Data Retention

• Analytics Data: Retained by Google Analytics for 2 months (standard GA4 setting).
• WhatsApp Messages: Kept only as long as needed to address Your inquiry (typically no longer than 12 months), then securely deleted or archived.

We retain data only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

International Data Transfers

Your information—including anonymized Usage Data—may be processed in the United States or other jurisdictions where our service providers (e.g., Google, Meta) operate. These transfers comply with applicable data protection laws, and we rely on standard contractual safeguards where required.

By using our Website, You consent to such transfers.

Your Privacy Rights

Depending on Your location (e.g., under GDPR or CCPA), You may have the right to:

• Access, correct, or request deletion of Personal Data we hold
• Object to or restrict processing
• Withdraw consent for non-essential Cookies

To exercise these rights, contact us via WhatsApp using the button on our Website.

Security

We implement reasonable technical and organizational measures to protect data. However, no digital transmission or storage system is 100% secure. We cannot guarantee absolute security but commit to using industry-appropriate safeguards.

Children's Privacy

Our Website is not intended for children under 13. We do not knowingly collect Personal Data from children. If You believe a child has provided Us with such data, please contact Us immediately via WhatsApp.

Links to Other Websites

Our Website may contain links to third-party sites (e.g., client websites, social media). We are not responsible for their content or privacy practices. We encourage You to review their privacy policies separately.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted here with an updated "Last Updated" date. We encourage You to review this page periodically.

Contact Us

If You have questions about this Privacy Policy or wish to exercise Your rights, please contact Us:

• Via WhatsApp: Use the "Contact Us" button on our Website
• Website: https://ruwaad.net